The landscape of our country, our economy and our industry has
been altered. It has changed forever. The real question to be asked
is, will you change? This is perhaps the most significant year that
network marketing has witnessed. Are you prepared to do whatever it
takes to thrive?  If so, then it is time for you to change the
channel; your own channel. It is time for you to re-adjust the
settings on your screen. The mental framework for a better tomorrow
must begin now.

Ask yourself, why have people joined our industry over that last
ten years?  Oh, that’s easy! Let’s see: being able to
work-from-home, leaving the corporate rat race, not having to deal
with a boss, financial freedom, more time with your family, this
list can go on forever.  We are all every day people, hard working
people, we are all in search of the American dream. I have some bad
news for you (and you are not going to like it); we need to put
that dream on hold, at least momentarily.

In 2009 folks are not leaving corporate America, they are being
asked to leave. It is cold, it is brutal, and it is real. Today,
millions of people would not mind having a boss. Any work is hard
to come by. Today, financial freedom has taken a back door to
paying the rent, covering the mortgage payment, putting food on the
table, clothing the children.

You must  take these things into consideration when you call that
next prospect, when you formulate that next presentation, and when
you petition for that next sale.  What folks wanted yesterday is
not what they need today. More importantly, what you are selling is
not necessarily what someone is buying.  This is where connecting
with your prospective candidate is vital. In fact, it is imperative
or you will lose them, and quickly.

2009 will bring a surge of talented, qualified, experienced, and
knowledgeable people to network marketing. So far over two million
people have lost their jobs in the past 3-6 months and many
millions more will follow. Some will find new work. Others will sit
home and sulk. Many will simply fall off the grid and become
casualties of this recession. But a percentage of the rest will
look for immediate ways to generate income from home. And this is
where you come in.

As these displaced and pain filled professionals are left to
readjust to a new lifestyle, your job as the facilitator for their
better tomorrow must adjust in concert. A total re-framing of how
you run your business and prospect for new business partners must
take place in these new times.

Today, people are joining network marketing for many different
reasons than in prior years.

Do not forget this when you make that next call.

< Co-Founder of RecruiterSuiter.com.>>
 

And at the end of the day, you will either drink their Kool Aid, or be shunned from the gathering (read: thrown out).

Personally I have had enough of this particular deception; a great sign that change was coming. After having been “tagged out” by a couple of companies for doing what they in fact said I could and should do, pursue diversity and my dream, the reality of this industry sunk in. Network Marketing, MLM, and Direct Sales Network Marketing is NOT truly free enterprise.

You have to look no further than the D.R.A., Distributor’s Right’s Association to discover this reality, OR be an outside/away from the box thinker, create big results in a particular business, or be a visible leader in any opportunity to quickly discover that the current format of the industry is another form of employment.

READ THE FINE PRINT of any and all company compliance codes (except for 1 company), and you’ll see it in black and white. It a license for the company to practice situational integrity; and I have personally been effected by it more than once.

I used to think that I could deliver my unique and proven brand of service and support as part of another opportunity or opportunities. I was wrong. There are many reasons why, and if you want to understand them, go to this web site , read the free report, and you will know what to do, and you will discover some harsh truths.

The truth is sometimes tough to swallow. Really tough, yet, whether you like it or not,  it remains the truth regardless. And do the companies in question have a reason to execute this practice? The answer is yes, and ALWAYS FOLLOW THE MONEY.

Take EMAM, the company I just went through this with. I had been there since their pre-mature soft launch, and supported the company the whole way. I hosted dozens of calls for them and even vouched for a person I had never met, or even seen a picture of. Why? Because I had position, and I had built a down line, and was continuing to support them. And yes I was making money (why else would be in business anyway).

In fact, my down line duplicated like no other in the early “soft” launch days until it became apparent that the company was not ready. However, and in spite of continuous complaints, I still supported the company and owner, until I woke up one day to discover that my back office was locked out and my residual income stolen. That’s right, stolen. How else can you define the act of taking an income stream that I had put time and effort into building.

In that particular situation and company, I had heard since the beginning that you could be a member there, and be involved in other opportunities. I guess that rule applied to everyone but me. This was an openly egregious act of situational integrity, a practice common in the industry., and to be expected of anyone who has been in the industry for any length of time.

I wasn’t exactly pounding down the Kool Aid though, but I was doing more than 99.9% of the members there to help the company. It is a bad reflection of that particular opportunity, as well as the people involved, because the precedence has been set for such a young company that espouses to be in the business of helping people.

I have a different vision for the masses that are simply the cash flow enablers of a broken industry. Having experienced this lack of integrity, and the reality that in a moment, and without notice, a company can suddenly find you “out of compliance”, and then steal your hard work, I decided to do something about it.

Myself, and a group of other individuals who have all had less than desired experiences in the Network Marketing industry decided to create our own company, our own opportunity, where we can actually set the rules, and have them favor real integrity.

Our solution? Provide any affiliate or associate a specific way to retain their residual income, even if they are terminated from the company for violations of the rules. And more importantly, placing the decision and evaluation process in the hands of a peer review committee comprised of individuals, none of who can have any financial connection to the violator.

Home Business 2.0 is a program architected to be the perfect solution for everyone that wants to earn money in a true free enterprise environment, and yet care how they make their money. Our members all find it important that they don’t make their incomes while damaging others.

Stay tuned. More to come on this topic, as we are changing the game for many people, because we believe that more people can have success when they can market something that is 100% truthful.

It’s called authenticity marketing … a concept foreign to current Network Marketing Companies.

And it’s here to stay!

Jim Rivas