Waking Up From 3 years of Cool Aid Drinking
I admit it, when I got in the Direct Sales Network Marketing Industry, and experienced HUGE results, I was intoxicated by it. Surely if I could do it, so could everyone else, right? Right and Wrong!
Everyone who works like I do, has an extreme passion for learning and delivering value can, once you have acquired the skills. How long did it take me? 20 years, and tens of thousands of hours, hundreds of 100 hour work weeks to be more precise.
HUGE success is not easy, it’s not simple, and yet it is worth it, at least in my opinion. And yes, once you experience newfound heights of success, you will probably go through a period of being intoxicated by it. It’s a rush, especially when you have entered and dominated a new marketplace by being a game changer.
Regardless of the business, network marketing business, mlm business, or business opportunity you engage, success will be yours when you take the time to learn what is required to be successful. Are there shortcuts available? Absolutely, and here is what in my belief will be the shortcut to home business success for thousands of people.
My Revelation
After 2 years with Emerald Passport, and after being told to discontinue providing the level of support that I was providing because it made the company look bad, I decided to make a change. There were other reasons; however, I’m not going in to them here, and when you follow this blog over time, those reasons will become apparent to you. I was raised a Roman Catholic, and believe and practice to the day (and to the best of my ability) to NOT say bad things about others. If you can’t say something nice, say nothing at all.
In the case of a company and/or opportunity, it’s very existence is a shield to people, for the purposes of protecting them from the consequences of their actions. If you don’t understand this, do some research on the very nature of corporations, LLC’s, etc., paying particular attention to the protection of the owners language.
Back to my revelation. For 18 years before getting into the Network Marketing industry, I experienced some great success; by focusing on excellent customer service. Because of the constant and never ending pursuit of service excellence, my customer retention rate in any business I owned was no less than 80% and as much as 98% per year.
So when I realized in this industry that I was experiencing 80% customer ATTRITION it bothered me. My numbers were substantially better than the industry norms of 98% annual attrition; however, to me that meant that customers were not satisfied. Why weren’t they satisfied? It was and is real easy.
People sign up for home business opportunities for 1 reason only; and it is NOT the products and services by and large. Sure there are exceptions; however, when you look particularly at the high price point direct sales companies, show me a company where you are actually receiving value associated with the price. I mean come on, $1,300 - $2,000 for some CD’s, DVD’s, and or some courses? In every case you could find the same material for much less, and I mean ten cents on the dollar less than buying at those obscene prices.
To my amazement no company has got it right, at least no direct sales company. Sure, a few have some value; however, none of them provide anything worth the price for the money. And it only get’s far far worse as you start going up the product line and buying their event tickets.
Take a $9,000 personal development conference. You can attend the very best offered by companies like Peak Potentials for $2K - $3K for a 4 day event. Having been to event offered by Peak Potentials and several of the Direct Sales companies, I can say with certainty that no one in Direct sales delivers the value, even at the wholesale level, that Peak Potentials or Landmark does. Face it, a $9,000 and of course the $15,000 event ticket is a CASH GRAB.
And yes I’ve sold many of them. They are not CASH GRABS because of the price, they are CASH GRABS because of the lack of associated value. And really, when you start a new business, a $9,000 emotional enema, hype-ium, hope-ium, and dream-ium laced event is NOT what you require to make money. It’s totally a fantasy.
Here’s the funny part. For most of the last year, especially the last 8 month, I have been recovering from the cool aid fountain. I was booted out of the “club” because I was not “compliant”. Which simply means, I was no longer drinking their cool-aid, and propagating their bull shit.
After spending months looking for an opportunity I could get behind, and not finding one, I was left with a dilemma. I love the industry. I love the fact that dozens of people have learned at my feet and gone on to be top earners and leaders in their companies. I love the idea of working from home and making a 6 or 7 figure income.
I also know that with the current opportunities in the marketplace, I would be creating a lot of damage by ramping another one to a 7 figure income.
So what am I doing about it? There are those that probably wish I would go back to corporate America. Sorry that’s not going to happen.
What is going to happen is ….
You’ll have to subscribe to my mail list at Jim Rivas dot com to get the announcements, at least if you want to have them before everyone else.
This project is a game changer, and industry changer, and you can be part of it.