Re-framing - 2009, The Year Our Tone Changed - By Rob Polonski
The past 3-6 months have taught us all a great many things.
The landscape of our country, our economy and our industry has
been altered. It has changed forever. The real question to be asked
is, will you change? This is perhaps the most significant year that
network marketing has witnessed. Are you prepared to do whatever it
takes to thrive? If so, then it is time for you to change the
channel; your own channel. It is time for you to re-adjust the
settings on your screen. The mental framework for a better tomorrow
must begin now.
Ask yourself, why have people joined our industry over that last
ten years? Oh, that’s easy! Let’s see: being able to
work-from-home, leaving the corporate rat race, not having to deal
with a boss, financial freedom, more time with your family, this
list can go on forever. We are all every day people, hard working
people, we are all in search of the American dream. I have some bad
news for you (and you are not going to like it); we need to put
that dream on hold, at least momentarily.
In 2009 folks are not leaving corporate America, they are being
asked to leave. It is cold, it is brutal, and it is real. Today,
millions of people would not mind having a boss. Any work is hard
to come by. Today, financial freedom has taken a back door to
paying the rent, covering the mortgage payment, putting food on the
table, clothing the children.
You must take these things into consideration when you call that
next prospect, when you formulate that next presentation, and when
you petition for that next sale. What folks wanted yesterday is
not what they need today. More importantly, what you are selling is
not necessarily what someone is buying. This is where connecting
with your prospective candidate is vital. In fact, it is imperative
or you will lose them, and quickly.
2009 will bring a surge of talented, qualified, experienced, and
knowledgeable people to network marketing. So far over two million
people have lost their jobs in the past 3-6 months and many
millions more will follow. Some will find new work. Others will sit
home and sulk. Many will simply fall off the grid and become
casualties of this recession. But a percentage of the rest will
look for immediate ways to generate income from home. And this is
where you come in.
As these displaced and pain filled professionals are left to
readjust to a new lifestyle, your job as the facilitator for their
better tomorrow must adjust in concert. A total re-framing of how
you run your business and prospect for new business partners must
take place in these new times.
Today, people are joining network marketing for many different
reasons than in prior years.
Do not forget this when you make that next call.
< Co-Founder of RecruiterSuiter.com.>>
February 10th, 2009 at 4:55 pm
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